EXPERIENCE A MOVIE STORY: COCA-COLA SUMMER CAMPAIGN FOR SARAJEVO FILM FESTIVAL
Coca-Cola, as one of the main sponsors of the Sarajevo Film Festival for 21 years now, brings these unforgettable moments and stories of two young love couples from different BiH cities, who are coming to the red carpet of the Sarajevo Film Festival. The story is presented through advertising spots for television and outdoor advertising. McCann Sarajevo was in charge of art direction for the main visuals and the accompanying print materials of the campaign.
Thus McCann Sarajevo – an agency that has been successfully cooperating with Coca-Cola BiH for 20 years – once again had the opportunity to do a masterful job for that company. According to Maida Hambo, Art Director at McCann Sarajevo, “the main visual is inspired by film. It is designed as a film poster with a touch of retro Hollywood movie commercials, and its goal is to glamorously show the elegance and glamor of the main, Gala Prize, that Coca-Cola will award this time.”
The unique experience of the walk on the glamorous red carpet at the spectacular opening of this year’s Sarajevo Film Festival is actually the main prize of Coca-Cola’s prize game this year and summer campaign Experience a Movie Story.