Carlsberg BH, The most visited tents at the Sarajevo Beer Festival
Great party and spectacular beer entertainment were reserved for all those who decided to visit Carlsberg's tents at fifth Sarajevo Beer Festival held from 14th untill 16th July at parking lot of Olymipic complex Zetra, where other big domestic and foreign beer brends also presented thier offer.
With popular beer brands such as Carlsberg, Tuborg, Pan, Lav, Somersby, Grimbergen and Guinness, Carlsberg BH was part of great three-day fun which guaranteed best beer, games and contests with great prizes, and premium live performances of popular bh. and regional rock bands: Bolero, Prljavo kazalište, Zoster, Pips, Chips & Videoclips, Električni orgazam, S.A.R.S., Sassja, Psihomodo Pop and Kultur Shock.
With five tents placed very closely to festival's stage, Carlsberg BH Comapany had the biggest area and was definitly the most dominant participant.
From 7 pm till 1 am all visitors were invited to have amazing time playing interesting games and win great prizes. The crowd in the most popular tents of the festival enjoyed the entertainment and of course were drinking great amount of beer until late evening hours.
„Besides refreshing taste of high quality beer, visitors of Sarajevo Beer Festival also had an opportunity to win cool prizes and thus fully enjoy in the performances of the most popular bands of region. Great sales results for all Carlsberg's brands are proof of our extraordinary presentation at Sarajevo Beer Festival, at which we participated for the fifth consecutive year now. We are pleased that each year our results are getting better and for that we have to thank McCann Sarajevo agency, that was responsible for extremely professionally done creative and production realisation of our festival activities, says Dino Bajrić, Trade Marketing Specialist of Carlsberg BH.
All visitors at Carlsberg's tents, among other things, had fun playing games such as: holding jugs, arm wrestling, drinking beer, try not to blink, table football, and for winners prizes were: take as much beer as you can bring, free beer and sausages for you and your friends, packs of beer, cool hoodies and T-shirts.
Carlsberg BH, with the help of McCann Sarajevo, used in the best possible way this great opportunity for direct interaction with consumers, ensuring that all visitors of Carlsberg tents associate their memories of Sarajevo Beer Festival with great pleasure and fun they had while drinking beer.
Source: www.inbar.ba, www.instore.ba