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Vispak: Packaging redesign for local tea brand

BH food company Vispak nourishes production out of local raw materials, therefore the idea behind the new packaging design was to tell a bosnian story about Vispak tea.

The main pattern used for the packaging was bosnian treasure chest (sehara) in which, according to the local tradition, people keep nicest and most valuable things. Beside the treasure chest, we also used crochet as another characteristic bosnian symbol.

The teas in new packagings are now in the market and can be found all over Bosnia and Herzegovina, so if by any case you haven't bought one for yourself already, we recommend that you do so.