Carlsberg BH: Pan and Football World Cup 2014.
A historical moment of Bosnia and Herzegovina qualifing for the World Football Cup for the first time in history, was a reason to celebrate, for many of our clients, including Carlsberg BH. With a phrase „Kad je dobro pivo, dobra je i tekma!“ we provided PAN beer and a chance to cheer and feel the brazilian passion. With a goal of making it possible for everyone to feel the football fever with PAN beer, we organized shopping mall promotions which included forecasting the results and prize giving, HoReCa promotions with the prize game for NajPAN crew every day. 4-4-2 formation turned out to be a big hit.
Implemented media campaign was followed by a sponsorship of the biggest cheering zone in Sarajevo, Zmajevo gnijedo. PAN beer was shared with supporters from around the world, and the results surpassed expectations. Sales grew to 200%, and in one moment, there was no more PAN beer in Zmajevo gnijezdo!