Bilim Pharmaceuticals: Muscoflex - Nema stajanja
Within the overcrowded pharmaceutical market, companies and potential clients are continuously looking for ways to differentiate itself from the competition and get closer to individuals and legal entities.
For Bilim Pharmaceuticals we developed and produced a TVC for one of their OTC products. The positioning of Muscoflex as a product for pain removal, instead of only pain relief, was a starting point for development of a creative solution that would affect broadening the base of loyal users.
Creative idea focused around important moments in life, full enjoyment in every of them, without the possibility of intrusion in the form of painful muscles and spasms.