Coca-Cola: Bubamara - Some lines bring us together
Coca-Cola and football have been two greatest passions of young people around the world for decades. 2015 was the year of football because of the World Football Championship, but this was also the year when Bosnia and Herzegovina qualified for the first time. Coca-Cola always connected the people all around the world through their love for football.
As a part of the global Coca-Cola campaign during the FIFA World Cup in Brazil, all of the McCann agencies worldwide received an unusual task to find and present the most interesting football stories. Only a few were chosen and one of them was the emotional story about football expert Predrag Pašić and his football school. The story was translated into film and directed by the Oscar winning Danis Tanović. In cooperation with the Coca-Cola Company, we immortalized a story about football which brings the best out of people, creates a better world for everyone and connects people regardless of their differences.