McCann Sarajevo is part of the leading worldwide agency networks, home of great ideas overcoming the individual media channels, of key importance for the development of a successful communication.


We believe that truth is the trigger for unique and powerful ideas people would believe in, accept them in their daily lives and create a positive change in brand – user relations. Truth Well Told is our guiding principle, our passion and the basis for our long lasting success.


We are present in Bosnia and Herzegovina since 1997. We are a part of I&F Grupa, one of the leading communication systems successfully operating in twelve countries of the southern and northern Europe.


McCann Sarajevo is part of McCann worldwide, with operations in over 100 countries. McCann has been recognized as the creator of the modern global advertising agency model and has created some of the best-known and most iconic advertising campaigns of the last century.


Agencies within the I&F Grupa so far received more than 800 rewards at international, regional and local festivals, two of them certainly being the most important advertising awards - Golden and Bronze Lion from Cannes Lions Festival.